A Reebok Ragnar Relay is different from any other type of race out there. For example, a marathon can last 3-8 hours. A Ragnar Relay lasts 18-32 hours! It is a 24-hour adventure for 10 people. Participants are not just receiving the value of running three legs, they are on a 24-hour adventure that has been highly curated by a passionate team.
There are many hidden and not-so-hidden costs associated with safely guiding thousands of participants from the start line to a finish line. Rather than bore you with all the details, here’s a brief summary of some these items (some of which most people don’t event consider): portaloos and the staff to service them, licensing in numerous locations from multiple agencies (plus staff time and attention in securing these), full time staff working to make this event the best that it can be, and most obvious of all the runner SWAG (Reebok training t-shirt, a big ol’ finisher medal, team race bags with goodies, access to major exchange party benefits, access to finish line party with free meal and drink).
Making Ragnar less expensive would mean being unable to provide you with the epic 24-hour adventure relay and life-defining experience that Ragnar is renowned for.